South Asian, Telugu-speaking in Malaysia

People Name:	South Asian, Telugu-speaking
Country:	Malaysia
10/40 Window:	Yes
Population:	126,000
World Population:	1,174,700
Primary Language:	Telugu
Primary Religion:	Hinduism
Christian Adherents:	4.00 %
Evangelicals:	1.50 %
Scripture:	Complete Bible
Online Audio NT:	Yes
Jesus Film:	Yes
Audio Recordings:	Yes
People Cluster:	South Asia - other
Affinity Bloc:	South Asian Peoples
Progress Level:

Introduction / History

The Telugu of Malaysia have ancestral origins in Andhra Pradesh and neighboring states of South India. The Telugu who migrated to Malaysia were mostly farmers from the lower caste (a pattern of social classes in Hinduism). In the late 19th and early 20th centuries, the Telugu willingly signed on as indentured laborers with the estate supervisors from Malaysia and left their farms in Andhra Pradesh with hopes of gaining wealth and returning to Indian one day.
Though work was hard on the rubber plantations, they found time to plant vegetables and raised animals to supplement their income. They lived simply and saved their money. As years passed many opted to stay in Malaysia and only traveled back to Andhra Pradesh to visit family members or find brides whom they brought back. They used their savings to set up small businesses that eventually brought them out of estate work. In the 1940s, many ventured back into the estates selling textiles, household items, and food from India.

What Are Their Lives Like?

Telugu have now shifted from rural areas to the urban centers. Due to their emphasis on education, many Telugu have moved up the social ladder from their modest beginnings in plantation work. Today, most Telugu are literate and educated. Many Telugu are professionals and have middle level occupations in commerce, the government service, and other professions. Very few families fall below the poverty level.
A few men still wear dhotis (simple white garments wrapped between the legs loosely like a skirt); and the women sometimes wear saris (straight pieces of cloth draped around the body like a dress), especially on formal occasions. On the other hand, western clothes are the norm for most Telugu.
The caste system is dying out with each new generation of Malaysian Telugu, partly due to intermarriage with other Indian and Malaysian groups. Some of the old Telugu customs seem to have been lost with time and assimilation into Malaysian society, though they still have a distinct culture and language. Most marriages are still arranged by Telugu parents.

What Are Their Beliefs?

The Telugu are mainly followers of Hinduism. For the Hindu majority, their "Hinduism" is as much a lifestyle as it is a religion. Telugu are mainly Vaishnavites (followers of the deity Vishna). Telugu participate in festivals celebrated by most Indian Hindus in Malaysia such as Thaipusam (a ritual of human endurance, self-sacrifice, and the power of mind over matter) and Deepavali (known as the Festival of Lights). There are festivals distinct to Telugu such as Ugadhi (beginning of a new Hindu lunar calendar with a change in the moon's orbit) celebrated during the month of March or April with Ugadhi patchadi (special vegetarian meals) and Cherathalu (a joyful folk dance).

What Are Their Needs?

Stress has become a part of the Telugu people's lives. Although many have found economic success, these successes have brought new problems into their lives. Pray that local believers will relate and respond to these and other needs of the Telugu by building relationships and introducing them to the One of Peace.

Prayer Points

Pray for the Lord to thrust out loving and committed workers to the Telegu speakers in Malaysia.
Pray for Telegu speaking disciples to make more disciples and plant churches.
Pray for spiritual hunger.